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Why Viral-Video Marketing is Important Nowadays?

viral-video-marketing-importance
VIRAL VIDEO MARKETING

How Do you Make a Video go Viral?

Did you know these facts:

1. YouTube is a search engine.
2. Not only is it a search engine, but it's also the second-largest search engine, ousted out of the number 1 spot only by its parent company, Google.
3. In a single month, more than 180 million people watch online videos and that's just in the US alone. That's a huge potential audience.


Major Benefits of Video Marketing:

1. Gets Your Message Across Better Than Anything Else:

Attention spans have gotten considerably shorter in a world where people are used to getting what they want instantly.
If you've got a landing page, sales page, or blog post that has more than two paragraphs, people become less likely to read it because it involves a lot of work.

There are effective ways that you can make your body copy easier to read for these impatient viewers (and using things like bullets, numbered lists and graphics help), but the better solution is to create a video.
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2. Educates People Better Than Any Other Medium:

Obviously, when you can show and tell (using the senses of sight and sound), you are more able to educate a prospective customer on the benefits of what you have to offer.
There are many good things that come along with educating your customers.
By giving them the resources and knowledge they need, they can come to a better, informed decision about whether or not your product or service is the right one for them.
And generally, if you've put together good videos, they will decide that your product or service is the one that they want without you even having to tell them to buy it.
They hate advertisements and commercials and they hate hype.
By making educational videos, you skip all of these pitfalls that could otherwise cause your viewers to ignore you altogether.

3. Creates More Trust Than Other Sorts Of Marketing:

Whether or not your potential customers trust you will make a huge difference to whether they'll buy from you.
Videos go a long way towards establishing trust and the goal here is to have a real person appear in your videos, either you or someone who represents your business, such as an employee or teammate.
You want a face and a voice that your customers can associate with. They don't want to buy from a company, they want to buy from a person that they can build a relationship with.

4. Presents You Enormous Reach Potential:

As mentioned earlier, there are 180 million people in the US watching online videos this month & every month - and that number is steadily growing.
By making use of sites like YouTube & a host of other video sites you can hugely extend the reach of your message.
Videos are also incredibly easy to share. People share videos with one another all the time and video directories make it easy to do so. Your viewers can post your video on their Facebook - Google Plus - or Twitter account.
They can put their videos out to StumbleUpon, Reddit, Digg - and other social bookmarking sites.
They can put out videos to their blogs, to their friends (through an instant messenger like Skype), and to many other places. This is why there are so many videos that go viral.

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